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Paoli Road Mercantile

6904 Paoli Road
Paoli, WI 53508
(608) 845-2311
Jewelry, Art & Local Goods

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Paoli Road Mercantile

  • Home
  • Jewelry, Art & Local
  • About
    • Paoli Road Mercantile Story
    • About Julie
  • Permanent Jewelry
  • News & Events
    • News
    • Events
  • Contact
    • Contact Us
    • New Artist Submissions
    • Newsletter Signup
  • Blog
  • More
    • Paoli History
    • Visit Paoli
    • Jewelry Care
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The Wood Cycle of Wisconsin

It starts with a story about a tree…

The Wood Cycle of Wisconsin Inc. is a family business founded with an emphasis on craftsmanship and artistry over mass production. More than 90 percent of our work begins with trees that need to be removed from Southern Wisconsin’s urban landscapes for reasons such as disease, damage, or construction activities.  With our sawmill, drying kiln and full custom wood shop on one site, we are able to work from log to finished product, often putting a client's tree into their own home or office.

Unofficially, The Wood Cycle goes back through several generations of Dutch immigrant craftsman. Paul Morrison, the founder of The Wood Cycle obtained his passion for woodworking as a young boy following both his grandfathers. One grandfather was a watch maker and jeweler before becoming a cabinetmaker. He in turn followed his uncle “Tinker Bill,” who was described as “The Master Craftsman” in the book Craftsmen of Wisconsin.  

Paul is a co-founder of Wisconsin Urban Wood, the nation’s largest organization of arborists, sawmills and custom woodworking businesses aimed at using wood from the urban landscape. Paul also recently authored the book Tree to Table: Emergence of the Urban Wood Movement.

The Wood Cycle of Wisconsin

It starts with a story about a tree…

The Wood Cycle of Wisconsin Inc. is a family business founded with an emphasis on craftsmanship and artistry over mass production. More than 90 percent of our work begins with trees that need to be removed from Southern Wisconsin’s urban landscapes for reasons such as disease, damage, or construction activities.  With our sawmill, drying kiln and full custom wood shop on one site, we are able to work from log to finished product, often putting a client's tree into their own home or office.

Unofficially, The Wood Cycle goes back through several generations of Dutch immigrant craftsman. Paul Morrison, the founder of The Wood Cycle obtained his passion for woodworking as a young boy following both his grandfathers. One grandfather was a watch maker and jeweler before becoming a cabinetmaker. He in turn followed his uncle “Tinker Bill,” who was described as “The Master Craftsman” in the book Craftsmen of Wisconsin.  

Paul is a co-founder of Wisconsin Urban Wood, the nation’s largest organization of arborists, sawmills and custom woodworking businesses aimed at using wood from the urban landscape. Paul also recently authored the book Tree to Table: Emergence of the Urban Wood Movement.

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